Tips on How to Perfectly Launch a Product

Just like product creation, product creation requires that carefully think of all the possible means and ways on how you can achieve a perfectly set up plan to execute product launching. The product is a culmination of well-defined thinking and impeccable desire to come up with something new. The manner that you launch it will spell the difference on how well your techniques to make the product a bit more recognized in the market. The tips below that I have specified will guide you through on how you can perfectly launch your product.

o Set up a date that on when you can launch the product. Perfect timing is a critical factor to consider in launching a product. It is best that you make a perfect plan on when the date of the launch is, with considerations on the mass availability of your prospective clients and the people who will make fuzz out of your product.

o Prior the actual launch, prepare for a soft launch. A soft launch is a pre launch of the actual date of the launch. The purpose of this is to gather all the necessary feedback from people who witnessed the product and from there you can base the next steps to take in order to ensure that your product reaches perfection.

o Modify, restructure, and re-package your product. After having gathered the necessary feedback from the people, it is time that you come up with a plan on how you can re package the product to meet the standards of your clients. You will have to look into the smaller details of the modification to ensure that no flaws will be seen and noticed during the actual launch.

7 Steps To Creating An Information Product That Can Make You Money While You Sleep

If you write on a regular basis or even have lists of FAQ’s (frequently asked questions), you have enough content to create an information product to give away or sell. Set aside an afternoon to gather and arrange your content and piece your product (free giveaway/pink spoon, e-report, e-book, e-course) together. Once you have done the groundwork and added your final details the rest of the process can simply be outsourced in order to automate the sale and delivery of your product.Here’s how:
1. Create a spreadsheet with 3 columns using these headings:
*Title – the title of your content or topic of the article
*Summary – a short description of the content
*Category – specific to your content. For example, I categorize my content as Home Office Organization, Marketing, Time Management etc.2. Gather all your content together and fill your spreadsheet with the above information for each piece of content you have. Use your blog posts, articles and FAQ’s.3. Sort your spreadsheet by the ‘Category’ heading. This will group together all the content within the same category giving you a good overall picture of the quantity of content you have for each category.4. Determine how you will package this content. Your options are to:
*create a short e-report as a free giveaway to build your list
*create an e-book to sell (generally priced between $10 – $47)
*create an e-course complete with assignments and set up the information to be delivered over a 4 – 6 week period or even longer (generally priced higher than an e-book)5. Create a new document in a program like Word. Build your product by laying out the content you have chosen to use by copying and pasting it into your document. Play with the order and formatting.6. Proofread your document. Add content to connect pieces where needed or subtract content to ensure your material flows and is easy to follow.7. Congratulations! You now have the foundation of your info product. Finishing touches include the addition of:
-headings
-subheadings
-images
-table of contents
-cover page
-conversion of file to PDF formatNote:* You may also want to add a headshot and your bio written in third person on the last page. This can include a call to action consisting of an invitation to check out one of your related products, programs or services.* After your product has been created it is time to launch. You will need to have a sales page and a plan for ongoing marketing and promotion of your product to encourage sales or sign ups in the case of a free giveaway.* Decide how you want to accept payment. You can use a shopping cart system or PayPal.Tools you will need:
a. A program like Word and/or Excel to organize your content and piece it together into a product.
b. A website to announce your product for sale or invite visitors to sign up for your free offering.
c. A shopping cart program to set up, deliver and sell your product and communicate using autoresponders.Remember, once you have assembled your product you can outsource the technical aspects of the process. A Virtual Assistant can create your sales page and automate the process by adding “buy now” buttons or a sign up form doing all the back-end work on your site and in the shopping cart. This will ensure that sign up, purchase and delivery of your product operate seamlessly.Whether the goal is to grow your list or make more sales or both, product creation is a great way to boost business. It is a one-time creation and set up process that is fully automated. Once you have invested the initial time and effort it will work for you over and over again. It is a very real possibility that while you’re in dreamland at 2:00 am a visitor to your site will make a purchase proving that, yes, you really can make money while you sleep!

How to Perfect a Product With Customer Feedback

More people today than ever before are creating their own products, thanks to the Internet which has made this possible in combination with free online advertising. Digital product creation is something anyone wishing to share quality information, and who has the appropriate computer and other related skills can take advantage of. Products of this nature have several advantages over physical ones from the seller’s point of view. The buyer can get his or her purchase immediately without having to wait for it to be delivered in the mail.

Before launching a product it is vital to get customer feedback in order to mould it for their needs and desires. Once it is live and in circulation, further feedback will enable suitable upgrades and updates to be developed. Offering a product for which there is a demand or for which a demand can be generated fairly easily significantly improves its chances of being successful.

There are several ways to obtain feedback. The most obvious one is to ask people one knows. Responses obtained in this manner may not provide sufficient feedback on how to plan the product most efficiently, however it is a start.

One way to obtain a larger number of responses at one go in this traditional manner is to identify a venue where many people are able to express their opinions on the type of product to be developed. It may be an idea to leave questionnaires at several suitable venues to be collected on a specific day and time. This needs to be arranged with a person whose responsibility is to get the questionnaires filled. A significant amount of thought must be put into the design of the questionnaire in order for it to produce meaningful and useful data.

Today the above idea can be extended to the Internet by utilising the blooming Social Media network. The advantage of this is that it cuts down on travelling, effort and money, and saves precious time for other related activities.

Taking advantage of the power of Social Media, particularly Focus Groups is one way of obtaining opinions. Directing one’s attention to these, one is more likely to find targeted consumers who are willing to express their opinions forthrightly and with clarity.

Once the product is in circulation, how it sells is a great clue about its popularity and functionality. A product that sells well in general pleases customers, whereas one that sells less well may have some undesirable characteristics, or simply has not been marketed appropriately. A proven method of effective marketing includes the use of free online advertising.

A lot of the feedback can be obtained for free. For Customer Feedback Reviews there is a monthly charge; however they are significantly cheaper than Product Reviews. The former are quick and easy to set up, as well as easy to manage. Customer Feedback Reviews can be placed anywhere on a Web site.

Once the product is in the hands of the customer, getting feedback on the finished product will help fine-tune future versions of it. The benefits of this will be enjoyed by current customers, as an increasing number of digital products are evergreen. It would therefore be disadvantageous not to provide feedback. Satisfied users of the improved product are more likely to recommend it to their friends, and others. These suggestions may also lead to alternative product ideas to be developed at a later date. Free online advertising can keep further costs down.

The suggestions obtained through any of the methods above can be used to create a product to meet wider customer requirements through updates, additional chapters, videos, audio recordings, a membership site, etc. Undoubtedly this means more work. However, a higher quality product translates to increased sales, which is every entrepreneur’s ultimate goal.

Customer feedback should be an essential part of product development. Feedback on a product which is already in the market enables it to be improved, evergreen products to be upgraded, and gives rise to new, often exciting product ideas. Feedback from consumers, users, or subscribers of a product or service is an ongoing and evolving process. It is pointless to create a product that no one wants, does not need, or does not find beneficial. Customer feedback is therefore essential. To optimize the dissemination of a new product the use of free online advertising can be very effective, and has the advantage of minimizing the overall costs.