How to Use Articles to Promote Your Online Business

Why article writing?

Starting a small home-based business is a good way of entering the world of business. One can be an online business person or an affiliate with another business program; however, the fact is that you will have to promote both.

For every online business, promotions and exposure is very important. It is also essential that while doing this business your work is noticed. This is essential because lots of individuals have adapted to the latest trend of working from home.

Article writing or article marketing is a tried and tested method to boost your online business. People read articles and they accept the information available to them because they tend to believe what they read. This is also an advertising medium that can potentially help your business grow and spread its network.

If you are not sure about the results of article writing and SEO optimized content writing, you can check the statistics of small businesses that have excelled through the same. One can get these articles and content written at a very reasonable cost and the actual publication can be done by you. These days blogging has also become a good way to use articles for promoting online business.

Positives of article marketing

*Information rich content
*Increases global exposure
*Potential customers can get useful information about your products or services
*A medium through which one can build good business relationship
*Relatively low cost
*Keyword-based optimization
*The keyword content ensures that they get published directly and are directed to the concerned market.
*Help you find target audience easily.

Articles and online marketing

Articles help you advertise your business in the related industry. Each article contains a small box, known as the “resource box” that comprises relevant contact information, profile, and questions related to the business. If the article is well-written with accurate information it boosts credibility and will attract potential customers.

Articles are posted on a website called the article directory. Postings articles on these directories don’t cost because the directories earn their revenue through relevant advertising. The directory also boosts its own popularity within search engines, which has a two-pronged effect; both author and the directory benefit. Every keyword intensive article will find a more prominent place in the search engine ratings, which in turn will bring in potential clients.

This kind of advertising is not expensive and is easily available to many article marketers. There are other advantages to article publishing like back links where the links will direct the readers to the actual business website. RSS or “Really Simple Syndication” article distribution has greater exposure for both author and business and attracts more back links.

Yet another option to be explored in the field of article marketing is where the author can control the advertising seen on the page where his/her articles are published. He/she can then either opt for a no advertisement clause where there is nothing to distract the viewer’s attention or there can be a revenue sharing agreement where the author selects appropriate advertisements and the revenue is shared.

Make Money on Internet – Promote the Product Not the Program

Allan Gardyne a well-known affiliate marketers on the Web, gives various pieces of advice in order to earn money online. Promote the product and not the program is one of these ones. However, some people seem to have not listened to this uttermost advice of one of the successful men on the net.For Gardyne there are thousands of ways to promote affiliate products, but the worst way of doing it is promoting the programs, since the important thing to do is to assess your own skills and interests, using your strengths.He explains that he wrote and launched a newsletter. He also contributed to online forums and spent a lot of time answering emails at the beginning. Things that work for him but that have not to work for others.For example, to earn money online he recommends to create ezine ads if you are good on that and then link them to a free report, that you divide into a series of articles in order to promote and place them on an auto responder.But there exist other key points you have to look for before choosing an affiliate program to promote and make money online such as: a site that has a high conversion rate or looks as though it has, an excellent product that will appeal to your niche market, a high commission (40%-50%), programs that pay residual incomes or lifetime commissions.Gardyne suggests also earn money online to try the product before promote it. He likes to study and use the products he is promoting, because if you like the product you will talk about it with more enthusiasm and your writing will show that, increasing your sales.Despite other experts consider that is better to offer your own products by the Web to make money online, you do not need to do that to succeed online, according to Gardyne though it is an excellent idea, if you want to get ahead fast.

Achieve Your Marketing Goals Using Promotional Products

Promoting your business has become very crucial for escalating it towards new heights in today’s competitive world. Although there are a number of ways to do it, but there a number of things which have to be followed in order to get the promotion in the right direction. Out of all the ways that are available, use of promotional products is considered as one of the best way of promoting any business. There are numerous reasons to adopt campaigns with giveaways, below are some of the prime ones:

o Customer relationship management – Managing relationships with customers is of prime importance for running any successful enterprise. If you distribute these items to your already existing as well as budding customers, it can really help you in building long term relationships with your customers.

o Enhanced goodwill and image – If you distribute these to your customers from time-to-time, your image in the market will get better and this in turn will enhance the overall goodwill of your business.

o Fundraising – By distributing these from time-to-time, you can enjoy a good reputation in the market, and this can really help you in raising funds from the secondary markets of your vicinity.

o Launch your new products and services by the way of promotion – Sometimes you may want to launch a new product or service, but you may not be aware of its success. In that case, initially you can float it in the market as a promotional item of your company and later, if its response is good, you can add it to your portfolio of products and services. This will give you a two way benefit. First of all, your business will get promoted through this item. Secondly, you will get customer feedback from the market.

o Motivate your employees – You can deploy these as a tool for rewarding employees which perform better than others. This will further motivate them to work harder, as well as other non performing employees to become eligible for getting rewards.

o Motivate your down line – Every business becomes successful by the help of dealers, sub-dealers and retailers. You can give promotional items to those who show dazzling sales records. This will show your gratitude towards them, and will motivate them to continue their excellent sales track.

All the above stated ways have proved to be the best ways of enhancing business activities as well as profits and using promotional products will help you achieve this goal.