Promoting Your Products Through Pop Up Stands

Various companies use different promotional materials to promote their products and services in the market. Deciding the best promotional strategy according to the company’s needs and requirements is really hard. Choosing various types of pop up stands is one of the promotional strategies used by the companies to convey their message to the potential customers. The key motive behind using any marketing mechanisms is to launch new products, advertise the existing products and services and inducing the target audience to make a purchase. The main thing that you need to remember is that the overall look of the display stand should be attractive and appealing to the eyes of the customers.

You can use the pop up stands for various events at different locations like trade shows, exhibitions, marketing campaigns and many more. They can be used for indoor displays for the launch of a new product or service; different graphic panels can change the overall look of the stand and also can be used to make different promotions. The ultimate purpose of designing the stand with amazing graphics is to grab the attention of the target audience towards the booth.

The main thing is the representation skill to undergo the marketing campaign at the trade show or the exhibition. There are various other marketing materials that do not cost much, pop up stand is comparatively cheaper material for advertising the products and services of the company. Also, they give diverse reasons why you should consider using pop up stands over other display materials. They are visually appealing and attractively designed with the help of eye-catching graphics. Some of the companies use audio-visual display stand to magnetize the audience. The printing companies provide full set-up instructions and a carrying case along with the stands. These stands are easy to be assembled in maximum 5 minutes; a single employee can set up the stand on his own. Thus, it saves the extra labor cost involved in hiring an extra employee to assemble and dismantle the stand. The carrying case makes it easy to be carried from one event to the other. Also, they are light in weight and are made to available in different shapes and sizes to represent the business products and services creatively. Small business organizations make use of pop up stands as they are affordable and durable to be used for sale display of the company’s products and services. The graphic panels enable the display stands to be reused after one event to numerous events for different products of the company.

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Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.