Product Launching and the Emotional Connection

A product launch can be extremely easy or it can be complicated beyond expectation.

For example if you are simply creating a product based on a variation on a non-patented product it may be fairly easy to launch the product. This is often seen with candy, baked goods and other edible items.

There are numerous companies on the web that revolve around confectionary items including brownie, cookies and candy.

Obviously there may be other issues you need to address with the preparation of these products, but the actual launch of the product may not require significant research and development.

If your product is distinct and related specifically to an entirely new product you are developing you may want to spend the time needed to file a patent on something that either does not exist or is an improvement on an existing application. You will also spend significant time (and perhaps finances) in the research and development of your all-new product. This is essential in assuring yourself and your potential consumers that the product is not only new and distinctive, but has been tested to demonstrate quality and longevity.

Perhaps the easiest way to instigate a product launch is by simply infusing an existing product you may have had available in a brick and mortar store into an online business environment. The long-term success of online businesses that were an outgrowth of an existing storefront is encouraging and part of the phenomenon that is known as the World Wide Web.

Everyone wants to rush a product to market. Take for instance various cell phones. Each generation of phone provides improved design and new applications. As soon as one company unveils a new design and features it isn’t too long before another company presents something new with similar features and a few new ones.

I suppose it is the nature of business to evaluate the successes of competitors and work to match and exceed the offerings they make available. This dynamic is a driving force in pushing business to new and greater places in both service and product offerings.

One of the advantages of a product that is more organic in nature is that you may find a more individual item that is not easily duplicated and may be more adept at making an emotional impact on consumers.

Let me explain. Hand crafted or homemade items often have the potential to help us connect with a memorable past while creating positive feelings in the present. It could be something as small as a bag of salt water taffy from a seaside shop that simply reminds you of a trip to the ocean as a child and time spent with dad, mom, grandparents or other cherished family member. It could also be something like a hand carved walking stick that reminds you of hikes with family or friends. Just the visual cue created by these (or similar) products may remind you of times you enjoy remembering.

Any business that can supply an emotional connection with a product launch will more than likely find steady success in their business endeavors.

A product launch is important in the development of your business. Learn every facet of the product, find ways to describe it and help your audience find a reason to connect with the product on an emotional level.

Strategy For Launching a Product and Creating Buzz

One very effective strategy you can use to launch your new product is to first do one massive launch for a tele-seminar. If you get enough word out and your product is in demand, you should have no problems getting enough people to attend your seminar and therefore making a lot of money in a very short space of time.

If you are working with JV partners, you can also choose to do several individual tele-seminars to launch your product. The advantage of doing it this way is that your partner can personally introduce you to their list and you can give them more personalized attention. This can build more trust, credibility and ultimately more sales. If you’re doing one big massive launch, yes, you’re going to make a lot of money at once, but you and your partners are not going to be able to give that personal touch. So you’ve got to make the decision. Both ways are going to work and make you a lot of money.

As for me personally, I prefer doing a major launch first to see which partners give me the best results. Then I will go back to those people individually and arrange a special encore presentation specifically for their list. The way they can frame it to their people is by saying, “Hey, listen, we just did this call and we had an amazing response. So I personally contacted Matt and I asked him if he can do a special private tele-seminar specifically for us, and he said yes! So go here right now and sign up before it’s too late because the last one got filled up really quickly and this one will, too.” I find this type of approach works really well too.

What are some attention-getting – buzz worthy strategies to get everyone excited about the tele-seminar? Well, one thing you’ve got to do is you’ve got to limit it. If you’re going to do a tele-seminar, I guarantee you’re probably only going to be able to secure a set number of lines. So, using scarcity and urgency is really going to help you out to get people’s attention really quickly. I know you’ll want to help everybody, but you’re not going to be able to get every single person on that call, and that’s one thing to let them know from the start.

Another ideal way to create buzz is by getting people to know you. Give away some tips and have people mail out a video for you. Then they will get to know you, like or love you and you can get them to sign up to see more videos. Communicate with those people and let them know what’s going on. You’ve got to do multiple hits to these people and videos are actually the best way to do it.

This is a great strategy because in reality, you’re going to be really lucky if you’re able to get your partners to mail for you more than once. If they do, consider yourself exceptionably blessed. Obviously, it would be ideal to have them mail for you as many times as possible, but you’ve got to realize that your JV partners are basically lazy.

So, you need to make it brain-dead simple for each and every one of them. You’ve got to lay things out so that all they’ve got to do is click the send button. You are going to want to write all the emails and put up all the pages for your partners so that it’s a simple click and send promotion. Do everything so they won’t have to lift a finger. You don’t want them to really do anything except for pushing the send button. If you can make it that brain-dead, drop-dead easy for them, they will be more likely to mail out to their list for you again in the future.

However, that’s just one aspect because you’ve still got to make sure that your stuff converts and people buy it. If you are successful doing that, you’re going to get more people to join you and create more buzz because there’s money to be made. Once that happens affiliates all over the world are going to be saying good things about you because they want to make a commission off of your product. However, if you cannot get your product to make money for people, then obviously nobody’s going to want to promote it. So you’ve got to work on making sure that the sales process as well as everything else is rock solid so that your partners are confident that you can deliver on the goods that you’re offering.

How to Perfect a Product With Customer Feedback

More people today than ever before are creating their own products, thanks to the Internet which has made this possible in combination with free online advertising. Digital product creation is something anyone wishing to share quality information, and who has the appropriate computer and other related skills can take advantage of. Products of this nature have several advantages over physical ones from the seller’s point of view. The buyer can get his or her purchase immediately without having to wait for it to be delivered in the mail.

Before launching a product it is vital to get customer feedback in order to mould it for their needs and desires. Once it is live and in circulation, further feedback will enable suitable upgrades and updates to be developed. Offering a product for which there is a demand or for which a demand can be generated fairly easily significantly improves its chances of being successful.

There are several ways to obtain feedback. The most obvious one is to ask people one knows. Responses obtained in this manner may not provide sufficient feedback on how to plan the product most efficiently, however it is a start.

One way to obtain a larger number of responses at one go in this traditional manner is to identify a venue where many people are able to express their opinions on the type of product to be developed. It may be an idea to leave questionnaires at several suitable venues to be collected on a specific day and time. This needs to be arranged with a person whose responsibility is to get the questionnaires filled. A significant amount of thought must be put into the design of the questionnaire in order for it to produce meaningful and useful data.

Today the above idea can be extended to the Internet by utilising the blooming Social Media network. The advantage of this is that it cuts down on travelling, effort and money, and saves precious time for other related activities.

Taking advantage of the power of Social Media, particularly Focus Groups is one way of obtaining opinions. Directing one’s attention to these, one is more likely to find targeted consumers who are willing to express their opinions forthrightly and with clarity.

Once the product is in circulation, how it sells is a great clue about its popularity and functionality. A product that sells well in general pleases customers, whereas one that sells less well may have some undesirable characteristics, or simply has not been marketed appropriately. A proven method of effective marketing includes the use of free online advertising.

A lot of the feedback can be obtained for free. For Customer Feedback Reviews there is a monthly charge; however they are significantly cheaper than Product Reviews. The former are quick and easy to set up, as well as easy to manage. Customer Feedback Reviews can be placed anywhere on a Web site.

Once the product is in the hands of the customer, getting feedback on the finished product will help fine-tune future versions of it. The benefits of this will be enjoyed by current customers, as an increasing number of digital products are evergreen. It would therefore be disadvantageous not to provide feedback. Satisfied users of the improved product are more likely to recommend it to their friends, and others. These suggestions may also lead to alternative product ideas to be developed at a later date. Free online advertising can keep further costs down.

The suggestions obtained through any of the methods above can be used to create a product to meet wider customer requirements through updates, additional chapters, videos, audio recordings, a membership site, etc. Undoubtedly this means more work. However, a higher quality product translates to increased sales, which is every entrepreneur’s ultimate goal.

Customer feedback should be an essential part of product development. Feedback on a product which is already in the market enables it to be improved, evergreen products to be upgraded, and gives rise to new, often exciting product ideas. Feedback from consumers, users, or subscribers of a product or service is an ongoing and evolving process. It is pointless to create a product that no one wants, does not need, or does not find beneficial. Customer feedback is therefore essential. To optimize the dissemination of a new product the use of free online advertising can be very effective, and has the advantage of minimizing the overall costs.