Product Innovation Concepts

New products are being developed on a constant basis for the self defense products industry. The distributors see the new designs cross their desks, and stock the new products on store shelves. Many have websites that require updating on a regular basis with new products.

Self defense products have to keep evolving to do a better job with less effort. If an attacker targets a victim, the victim must be able to deploy the device with minimal effort and use the device effectively. Design translates into easier initial deployment and fewer errors in the act of self defense.

Although there are some genuinely novel self defense devices, most innovations are improvements on current designs. Largely, this is true of most industries. Take an already successful product and make it better. Some general observations about product innovations are valuable.

Collecting data on a successful product will typically reveal that some customers would prefer the product be made with other features. That data may indicate enough design issues to cause a radical redesign of the product. A transition of this sort may significantly add to market share.

Totally new inventions may be difficult to get off the ground financially for a successful business. This route is notoriously difficult, and perhaps only for the entrepreneurs with the most dedication and a knack for vision. Be ready to deal with patent attorneys and have many lean years of difficulty.

Many innovations may only be centered on small changes, or even just aesthetic design alterations. Making straight-forward aesthetic changes is common in self defense products. Some degree of technical innovation is often combined with aesthetic improvements to make an old product style look refreshingly new.

Some products could do better to be made with multiple color and style options. This is true for many hand-held electronics designs. Plastics manufacturers may be able to accommodate the design requirements for a successful new product launch without costing your business a fortune.

A “eureka moment” will often have to be followed by dozens if not hundreds of test trials to bring a product to a final stage. However the journey may be rewarding. Consider the possibility that you may learn many things along the way that were previously unknown, and this knowledge may become a source of new innovations.

Innovation may be a hard challenging process, but there are rewards of personal satisfaction as well as potential wealth building. Much wealth these days is built by consumers buying new products that make the old product largely obsolete. All products wear out, so new and improved designs are likely to be tried in place of old designs in any consumer market segment. Embrace your innovative capacity.

Be Prepared For The Sun, Sand, And Surf With A Pair Of Rainbow Sandals & A Nixon Watch

there are a few things that are staple for a day in the sun on the beach.

You need a pair of shorts and a tee shirt or tank top to get there. If you’re planning on getting into the water for a swim, you’ll need some type of swimwear but if you’re planning on surfing, a wetsuit may be more appropriate. When it comes to footwear, you definitely don’t want to be wearing any type of closed shoes. A pair of open-toed sandals such as Rainbow sandals works best as they can handle the sand and the water. A wide-brimmed hat is also great for keeping you protected whilst you are out of the water. And last but not least – a waterproof watch.

A watch is something not many people think about as most of us now use our mobile phones to check the time. However, you cannot take your phone into the water. Whether you’re out swimming or surfing, you’ll need to wear a waterproof watch such as a Nixon watch.

Features of a Nixon watch

There are hundreds of waterproof watches available and you could spend hours browsing the features of each one in search for one that’s best for your style and budget. To save you some time, here’s a quick snapshot of what features you can expect in a Nixon watch and why they are so highly recommended.

The Nixon brand is known for their high quality water-resistant watches that are especially designed to be worn while surfing. Each of these time pieces is designed for comfort and durability.

What’s great is that these watches have a bold and bright high resolution screen which makes it easy to read the time. Even better, you can customize the home screen to a configuration that works for you. You can choose from as many as 550 pre-programmed locations with precise data regarding the sun, moon, and tides. This allows you to time your surfing so you get the most of your time in the water. Very few other watches offer such a high level of customization.

Features of Rainbow sandals

The Rainbow brand has pulled out all the stops when designing their open toed sandals. You’d think sandals are basic footwear without much scope for design or features but with Rainbow sandals you’ll find that a lot of thought has gone into the designing.

The sandals are made of the highest quality materials available. Each piece is double-stitched with bonded nylon thread for additional durability. The single-layered arch and midsole are constructed keeping in mind comfort without compromising on durability. And the bottom of the sandals are nonslip so you don’t have to worry when walking on any wet or slippery surface. As a finishing touch, each sandal features an original Rainbow woven label. When you’re looking for a pair of solid, high-quality sandals for summer, nothing beats a pair of Rainbow sandals.

How to Use Articles to Promote Your Online Business

Why article writing?

Starting a small home-based business is a good way of entering the world of business. One can be an online business person or an affiliate with another business program; however, the fact is that you will have to promote both.

For every online business, promotions and exposure is very important. It is also essential that while doing this business your work is noticed. This is essential because lots of individuals have adapted to the latest trend of working from home.

Article writing or article marketing is a tried and tested method to boost your online business. People read articles and they accept the information available to them because they tend to believe what they read. This is also an advertising medium that can potentially help your business grow and spread its network.

If you are not sure about the results of article writing and SEO optimized content writing, you can check the statistics of small businesses that have excelled through the same. One can get these articles and content written at a very reasonable cost and the actual publication can be done by you. These days blogging has also become a good way to use articles for promoting online business.

Positives of article marketing

*Information rich content
*Increases global exposure
*Potential customers can get useful information about your products or services
*A medium through which one can build good business relationship
*Relatively low cost
*Keyword-based optimization
*The keyword content ensures that they get published directly and are directed to the concerned market.
*Help you find target audience easily.

Articles and online marketing

Articles help you advertise your business in the related industry. Each article contains a small box, known as the “resource box” that comprises relevant contact information, profile, and questions related to the business. If the article is well-written with accurate information it boosts credibility and will attract potential customers.

Articles are posted on a website called the article directory. Postings articles on these directories don’t cost because the directories earn their revenue through relevant advertising. The directory also boosts its own popularity within search engines, which has a two-pronged effect; both author and the directory benefit. Every keyword intensive article will find a more prominent place in the search engine ratings, which in turn will bring in potential clients.

This kind of advertising is not expensive and is easily available to many article marketers. There are other advantages to article publishing like back links where the links will direct the readers to the actual business website. RSS or “Really Simple Syndication” article distribution has greater exposure for both author and business and attracts more back links.

Yet another option to be explored in the field of article marketing is where the author can control the advertising seen on the page where his/her articles are published. He/she can then either opt for a no advertisement clause where there is nothing to distract the viewer’s attention or there can be a revenue sharing agreement where the author selects appropriate advertisements and the revenue is shared.