How to Use Articles to Promote Your Online Business

Why article writing?

Starting a small home-based business is a good way of entering the world of business. One can be an online business person or an affiliate with another business program; however, the fact is that you will have to promote both.

For every online business, promotions and exposure is very important. It is also essential that while doing this business your work is noticed. This is essential because lots of individuals have adapted to the latest trend of working from home.

Article writing or article marketing is a tried and tested method to boost your online business. People read articles and they accept the information available to them because they tend to believe what they read. This is also an advertising medium that can potentially help your business grow and spread its network.

If you are not sure about the results of article writing and SEO optimized content writing, you can check the statistics of small businesses that have excelled through the same. One can get these articles and content written at a very reasonable cost and the actual publication can be done by you. These days blogging has also become a good way to use articles for promoting online business.

Positives of article marketing

*Information rich content
*Increases global exposure
*Potential customers can get useful information about your products or services
*A medium through which one can build good business relationship
*Relatively low cost
*Keyword-based optimization
*The keyword content ensures that they get published directly and are directed to the concerned market.
*Help you find target audience easily.

Articles and online marketing

Articles help you advertise your business in the related industry. Each article contains a small box, known as the “resource box” that comprises relevant contact information, profile, and questions related to the business. If the article is well-written with accurate information it boosts credibility and will attract potential customers.

Articles are posted on a website called the article directory. Postings articles on these directories don’t cost because the directories earn their revenue through relevant advertising. The directory also boosts its own popularity within search engines, which has a two-pronged effect; both author and the directory benefit. Every keyword intensive article will find a more prominent place in the search engine ratings, which in turn will bring in potential clients.

This kind of advertising is not expensive and is easily available to many article marketers. There are other advantages to article publishing like back links where the links will direct the readers to the actual business website. RSS or “Really Simple Syndication” article distribution has greater exposure for both author and business and attracts more back links.

Yet another option to be explored in the field of article marketing is where the author can control the advertising seen on the page where his/her articles are published. He/she can then either opt for a no advertisement clause where there is nothing to distract the viewer’s attention or there can be a revenue sharing agreement where the author selects appropriate advertisements and the revenue is shared.