How to Perfect a Product With Customer Feedback

More people today than ever before are creating their own products, thanks to the Internet which has made this possible in combination with free online advertising. Digital product creation is something anyone wishing to share quality information, and who has the appropriate computer and other related skills can take advantage of. Products of this nature have several advantages over physical ones from the seller’s point of view. The buyer can get his or her purchase immediately without having to wait for it to be delivered in the mail.

Before launching a product it is vital to get customer feedback in order to mould it for their needs and desires. Once it is live and in circulation, further feedback will enable suitable upgrades and updates to be developed. Offering a product for which there is a demand or for which a demand can be generated fairly easily significantly improves its chances of being successful.

There are several ways to obtain feedback. The most obvious one is to ask people one knows. Responses obtained in this manner may not provide sufficient feedback on how to plan the product most efficiently, however it is a start.

One way to obtain a larger number of responses at one go in this traditional manner is to identify a venue where many people are able to express their opinions on the type of product to be developed. It may be an idea to leave questionnaires at several suitable venues to be collected on a specific day and time. This needs to be arranged with a person whose responsibility is to get the questionnaires filled. A significant amount of thought must be put into the design of the questionnaire in order for it to produce meaningful and useful data.

Today the above idea can be extended to the Internet by utilising the blooming Social Media network. The advantage of this is that it cuts down on travelling, effort and money, and saves precious time for other related activities.

Taking advantage of the power of Social Media, particularly Focus Groups is one way of obtaining opinions. Directing one’s attention to these, one is more likely to find targeted consumers who are willing to express their opinions forthrightly and with clarity.

Once the product is in circulation, how it sells is a great clue about its popularity and functionality. A product that sells well in general pleases customers, whereas one that sells less well may have some undesirable characteristics, or simply has not been marketed appropriately. A proven method of effective marketing includes the use of free online advertising.

A lot of the feedback can be obtained for free. For Customer Feedback Reviews there is a monthly charge; however they are significantly cheaper than Product Reviews. The former are quick and easy to set up, as well as easy to manage. Customer Feedback Reviews can be placed anywhere on a Web site.

Once the product is in the hands of the customer, getting feedback on the finished product will help fine-tune future versions of it. The benefits of this will be enjoyed by current customers, as an increasing number of digital products are evergreen. It would therefore be disadvantageous not to provide feedback. Satisfied users of the improved product are more likely to recommend it to their friends, and others. These suggestions may also lead to alternative product ideas to be developed at a later date. Free online advertising can keep further costs down.

The suggestions obtained through any of the methods above can be used to create a product to meet wider customer requirements through updates, additional chapters, videos, audio recordings, a membership site, etc. Undoubtedly this means more work. However, a higher quality product translates to increased sales, which is every entrepreneur’s ultimate goal.

Customer feedback should be an essential part of product development. Feedback on a product which is already in the market enables it to be improved, evergreen products to be upgraded, and gives rise to new, often exciting product ideas. Feedback from consumers, users, or subscribers of a product or service is an ongoing and evolving process. It is pointless to create a product that no one wants, does not need, or does not find beneficial. Customer feedback is therefore essential. To optimize the dissemination of a new product the use of free online advertising can be very effective, and has the advantage of minimizing the overall costs.