Why You Should Launch Your Own Web Directory

One of the easiest types of web sites to launch is a link directory. Just download one of the free or inexpensive PHP software packages, install, configure, add some categories, add some links and you’re off! Having your own directory isn’t a bad idea, despite what some pundits might think, for a number of reasons which I’ll outline.

Directories attract motivated users, who are eager to promote their own web sites. Just today, there were almost 82,000 new domains registered in just six of the top level domains (.com,.net,etc.) Of these, a large number will surely wind-up being used for web sites. Add to that the thousands of new hosted blogs and web pages, and you have many thousands of new web sites being born each day, and therefore thousands of webmasters looking to generate backlinks to get their sites on the Internet map. All of them will surely submit their links to the big league search engines and directories, but a fair percentage will also seek to add them to as many not so popular directories as possible. A portion of this traffic could be directed at your new directory without much effort on your part. I don’t know of any other type of web site that doesn’t contain nudity and that can attract traffic so quickly!

Now that you know that your directory can be a traffic magnet, you can use it to increase backlinks and visits to your other sites. One of the ways you can do this is by requiring or suggesting a “three way” reciprocal link to another of your web sites. Requiring it will lose you some people, but on the other hand some will comply, whereas if you make it optional, the vast majority will decline. If you prefer, you can require a backlink to the directory itself, but one way links are usually preferable not just for you, but also for the one submitting. You can also give your other sites a boost by adding links to them in the directory. Since you’re the boss, you can give them a more prominent placement by making them featured links. You can also add “deep links” to them, that is URLs other than to the main page. Deep links are said to be rated higher as backlinks by major search engines.

Set your directory to accept only opt-in submissions. That is, submitters must include a valid email address and then receive a message with a confirmation link they must follow. By requiring an email, you build a mailing list which you can legitimately send messages to, being careful not to abuse this privilege. Such messages can have links to your other sites, or the directory itself, effectively recycling the submitters rather than letting them disappear forever. One way to keep in touch is to have an e-newsletter which provides directory or seo updates. If it includes interesting and useful content, adding advertising shouldn’t result in protests.

Building email lists comes with a warning label: a fair number of emails you’ll get will be throwaway addresses that the submitter uses only for this sort of thing. In other words, the user won’t be reading your newsletters. You can safely presume any address containing the word “spam” is bogus, but beyond that it’s virtually impossible to filter bogus emails just by using your eyes. Although it would be possible to compile a list of such domains and reject any address whose hostname part matches, your directory software won’t have support for such filtering.

Of course, you have to be careful to not turn your directory into a link spam generator. Start by making it a niche or language-specific directory, specializing in certain kinds of sites. The temptation is to accept all links submitted by making it a general directory in an effort to maximize the number of visits, quickly turning it into a site of dubious merit. Nonetheless, you can have it both ways: create a separate category tree for unrelated sites. Whatever you do, don’t make a clone of Dmoz, or even a portion of it. Create your own original directory structure and populate the categories with your own carefully picked links. Human edited directories are genuine, whereas clones will tend to be sneered at.

You’ll need extreme patience managing your own directory, since you’re guaranteed to receive buckets of “spammy” links. You recognize spam when you see a bunch of submissions with the same IP address, or that deal with the same or similar topic, or with the same description. The proper course of action is to mark these links as spam, a function which your directory software should support. You’ll also waste a lot of time changing the category selected by the submitter, which almost always is wrong. It’s unlikely the big name sites will submit their link to your lowly directory, thus in the interest of maintaining a high quality database, you should first populate it yourself with as many relevant, quality links as you can.

I don’t want to mislead you: any web site needs to be promoted to succeed, and directories aren’t any different. You’ll have to go through the motions and submit your directory’s link to a big bunch of other directories to get things started, and use every other means available to get exposure. Listing your site in “directories of directories” such as Directorycritic, is particularly important, as that’s where a lot of new site owners will be looking for places to submit their link. You could also suggest your directory to a multitude of site submission services and programs, but only do this if you have some use for the email addresses this will generate, since the people who submit to your directory via such services actually won’t visit your site at all (a robot will submit their data for them.) Most submission services stick to the big name search engines and directories, but there are some who submit to several hundred lesser known directories using a specific software, particularly Phplinkdirectory.

Which directory software package should you get? Well, the choices are quite limited if you’re looking for something that’s relatively easy to install and configure, as well as having a lot of features. Almost everybody uses either Phplinkdirectory, eSyndicat, or Indexu, all of which are php-mysql based. eSyndicat sells for 75 USD for a one site license, Phplinkdirectory will set you back 80 dollars per site, while Indexu charges the most at 99 USD per site. However, Phplinkdirectory offers a cheaper version, at 30 dollars per site, but that means you’ll have to display a link back to their site. They also offer a much older version completely free.

Indexu is the only one that’s lets you download and test their full version for free, although the other two do have online demos you can preview. All three products have a variety of free plugins to extend your directory’s functionality, as well as templates. It’s very difficult to say which of these packages you should pick, though I would put Phplinkdirectory in the third spot owing to my personal experience with the product and the company, which I’ll be writing about in an upcoming article. For more webmaster tips, visit http://www.Cgiware.com

The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.

How to Use Articles to Promote Your Online Business

Why article writing?

Starting a small home-based business is a good way of entering the world of business. One can be an online business person or an affiliate with another business program; however, the fact is that you will have to promote both.

For every online business, promotions and exposure is very important. It is also essential that while doing this business your work is noticed. This is essential because lots of individuals have adapted to the latest trend of working from home.

Article writing or article marketing is a tried and tested method to boost your online business. People read articles and they accept the information available to them because they tend to believe what they read. This is also an advertising medium that can potentially help your business grow and spread its network.

If you are not sure about the results of article writing and SEO optimized content writing, you can check the statistics of small businesses that have excelled through the same. One can get these articles and content written at a very reasonable cost and the actual publication can be done by you. These days blogging has also become a good way to use articles for promoting online business.

Positives of article marketing

*Information rich content
*Increases global exposure
*Potential customers can get useful information about your products or services
*A medium through which one can build good business relationship
*Relatively low cost
*Keyword-based optimization
*The keyword content ensures that they get published directly and are directed to the concerned market.
*Help you find target audience easily.

Articles and online marketing

Articles help you advertise your business in the related industry. Each article contains a small box, known as the “resource box” that comprises relevant contact information, profile, and questions related to the business. If the article is well-written with accurate information it boosts credibility and will attract potential customers.

Articles are posted on a website called the article directory. Postings articles on these directories don’t cost because the directories earn their revenue through relevant advertising. The directory also boosts its own popularity within search engines, which has a two-pronged effect; both author and the directory benefit. Every keyword intensive article will find a more prominent place in the search engine ratings, which in turn will bring in potential clients.

This kind of advertising is not expensive and is easily available to many article marketers. There are other advantages to article publishing like back links where the links will direct the readers to the actual business website. RSS or “Really Simple Syndication” article distribution has greater exposure for both author and business and attracts more back links.

Yet another option to be explored in the field of article marketing is where the author can control the advertising seen on the page where his/her articles are published. He/she can then either opt for a no advertisement clause where there is nothing to distract the viewer’s attention or there can be a revenue sharing agreement where the author selects appropriate advertisements and the revenue is shared.